Expansion Is Coming To Brussels Airlines LOFT Business Lounge

I’ve written a review about the LOFT Business Lounge, Brusselsbefore, in general, I can see this development coming to the lounge at Brussels airport.Based on my numerous visits to the lounge beofore, I’ve never managed to find a place to sit right away. The current lounge itself is quiet big, with quiet generous sitting space. However, a sizeable amount of the space has divided into specific areas where they are sponsored by banks, laptop brand and even Skype.

Picture from Business Traveller

The new expansion plan was launched at 25th April, with current lounge area take up to 1,240m², a further 800m² will be extended to the lounge space; thus with a total of 2,000m², it would be able to serve up to 500 guests at a time.

Picture from Business Traveller

Other key development of the lounge would be featuring an exclusive area for HON Circle members, according to Business Traveller,it would feature the following special amenities:

  • A Miele kitchen offering “an array of the finest gastronomy”,

  • A game room with a red velvet pool table,

  • A Grohe spa with 11 bathrooms,

  • Private nap rooms inspired by the carrier’s forthcoming new long-haul business class offering.

  • A massage area with Panasonic relax chairs which simulate “the Shiatsu treatment available in the seating of the new Lexus LS sedan”

Picture from Business Traveller

“With the aim of being “an ambassador for Belgium”, Brussels Airlines has also incorporated elements including historical items from the Tintin universe, food by Belgian caterer Newrest, coffee by family-owned company Rombouts, chocolates by Neuhaus, and beers from AB inBev at the Belgian Bar.”

Picture from Business Traveller

Picture from Business Traveller

Picture from Business Traveller

This picture is a supposed mockup design of the exclusive HON Circle area where guests get to order directly from Miele restaurants.

Bottom Line:

This is such a great development to the already crowded LOFT lounge at Brussels airport, however I wouldn’t say that the lounge has the best catering offerings out there. Although HON Circle members get to order something from a menu, people who use the lounge without status level of HON Circle attained would still be picking from the cold buffet offering trays which doesn’t add too much flavour to people’s stomach. In other words, the Belgium beer has always been great.

Despite some cost-cutting incentives made to the food offerings, I am still eager to try out the lounge and hopefully write a review upon the time when the entire lounge opens in the beginning of June this year.

More pictures of the new lounge space from Wallpaper.com.


Albert K. Field

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

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