The hotel market in Norway is largely driven by a few regional brands, to the extent of major international hotels groups, only Radisson and Choice Hotels managed to kept presence with their strategic partnerships with local developers.
Nordic Choice Hotels has 190 hotel properties in Scandinavia and the Baltics, the group signed a franchise agreement with Choice Hotels in America. Although they run an independent loyalty program in the Nordics, you may still stay with these hotels through the international Choice Privileges program.
The Oslo hotel market is characterized by a large number of middle ranged properties that offers uniformized services features. With very few caters to the top segment of the market, premium travelers often find Scandinavian hotels a barren zone for above and beyond services.
Instead, top hotels would try to sell an impeccable story about itself. In addition to the Thief hotel, Nordic Choice will open a sister property right outside the central trains station in Oslo.
Amerikalinjen, named after the famous transatlantic voyage through the 1900s – the Norwegian-American Line that brought almost 900,000 Norwegians from Oslo to America.
Amerikalinjen, a boutique hotel with 122 rooms, with on property service features like the Atlas Brasserie, the Gustav jazz club, and Pier 42 cocktail bar.
With prominent room decor of the era from 1919, the hotel will offer room categories from standard to studio suites, and in addition, the Triton Suite can offer a balcony looking out towards the Opera house of Oslo and the fjord.
This hotel probably will become one of the best hotels in Oslo, with only 122 rooms, I can’t help but think that it will give an Edition vibe with zero to none membership recognition.
Are you impressed by the information given out so far? Leave a comment.