After Motto by Hilton, Hilton today has added another brand to their global hotel portfolio – Signia Hilton. The brand focuses on meetings and events and is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.
With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travelers elevated experiences from arrival to departure with the following elements:
Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the grandeur and energy of the hotel.
Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.
Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests, like Digital Key, the rooms will serve as a haven for comfort and convenience.
A destination bar: Each hotel will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.
A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.
Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.
The Signia meeting experience: The meetings and events spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.
Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.
Hilton also included a concept video about their newest member brand, which isn’t telling us a whole lot of details other than even more artistic slideshows.
I am certainly not impressed by their creativity as a hotel enthusiast, however, I do think the introduction of such brand makes business sense. Whether they can pitch the idea to hotel proprietors in various markets is not important to many, as you will still enjoy the benefits through their loyalty program.
One bone I can pick from this omelet is that they could have come up with a better name. Signia Hilton, yes, it makes sense, but it certainly doesn’t interest people to stay with them intentionally, for its indifference to the existing Hilton hotels.
What’s your thoughts on this? Leave a comment.