Hilton Launches New Brand, Signia Hilton, Focus On Meetings And Events

Signia Hilton Indianapolis
Signia Hilton Indianapolis

After Motto by Hilton, Hilton today has added another brand to their global hotel portfolio – Signia Hilton. The brand focuses on meetings and events and is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.

With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travelers elevated experiences from arrival to departure with the following elements:

Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the grandeur and energy of the hotel.

Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.  

Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests, like Digital Key, the rooms will serve as a haven for comfort and convenience.  

A destination bar: Each hotel will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.

A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.

Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.   

The Signia meeting experience: The meetings and events spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.

Signia Sophisticated Detail

Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

Hilton also included a concept video about their newest member brand, which isn’t telling us a whole lot of details other than even more artistic slideshows.

Signia Hilton Concept Video

Conclusion:

I am certainly not impressed by their creativity as a hotel enthusiast, however, I do think the introduction of such brand makes business sense. Whether they can pitch the idea to hotel proprietors in various markets is not important to many, as you will still enjoy the benefits through their loyalty program.

Signia Model Room Bathroom
Signia Model Room Bathroom

One bone I can pick from this omelet is that they could have come up with a better name. Signia Hilton, yes, it makes sense, but it certainly doesn’t interest people to stay with them intentionally, for its indifference to the existing Hilton hotels.

What’s your thoughts on this? Leave a comment.

Albert K. Field

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.