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Accor Acquires 14 New Brands Last Year With A Record Number Of Hotels

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The past year has been a milestone for Accor Hotels. Not only has the number of newly opened and contracted hotels set a historical record, but it has also grown strongly in the lifestyle sector, thanks to the newly acquired 14 brands, which have significantly strengthened Accor Group‘s hotel networks in the field.

In 2018, the group added 100,000 new rooms, including organic growth and acquisitions. Through its strong and complimentary hotel brands, the group has consolidated its global influence and leading edge in the rapidly growing market and is able to fully satisfy the expectations of customers and owners.

In 2018, Accor‘s development momentum was strong, its performance set a historical record, and nearly 500 hotels were signed, more than 110 more than in 2017.

Gaurav Bhushan, global chief development officer of Accor Group, said: “This year, the group once again proved that it has the ability to break through the limits. Just a year ago, Accor’s hotels covered 100 countries and achieved milestones in important developments. International influence. In 2018, the number of hotels opened by Accor hit a record. The group’s position in the lifestyle field has also increased significantly. In a short period of time, our team has successfully built a strong and comprehensive range in this market. The portfolio of brands ranges from budget to luxury hotels to meet the strong demand of all market segments.”

Travelers tend to prefer a distinctive and unique hotel brand that offers both an urban working environment and an ideal social setting for a new experience. Appreciating art, tasting original food and cocktails, feeling the fragrance of bouquets and essential oils, beautifully touched wood and touch screens – the lifestyle market continues to thrive and is an important growth point for the industry, so Accor seeks to awaken all through an innovative experience. Sensory, creating memorable memories. Accor’s brands are distinctive and distinctive. Stylish and comfortable, the Accor Lifestyle Hotel offers:

  • Unique destination
  • Bold and avant-garde interior, created by renowned designers
  • Open living space for work, social and new experiences
  • Music and entertainment
  • Intimate, friendly and passionate professional team
  • A wide variety of dining options, one of the most important sources of hotel revenue: concept restaurants, bars, clubs, lounges, etc., open spaces facing the city such as terraces and roofs

Accor’s ten brands offer lifestyle experiences ranging from budget to luxury hotels including: Delano, SLS, SO/, The House of Originals, Mondrian, 25Hours, Hyde, Mama Shelter, Tribe and Jo&Joe.
A total of 20,000 rooms (existing network and projects under construction) are gathered in 100 hotels – the group is now committed to becoming a global pioneer in the lifestyle sector.
The SO/Brand has achieved remarkable development, with plans to open 13 new hotels, plus 8 hotels that have been opened in 2018. By 2023, SO/ brand opening hotels will reach more than 20, with a total of 3,700 rooms.

Overview of 14 hotel brands joining Accor in 2018
(According to the order of acquisition, data as of the end of 2018)

In 2018, the group acquired 14 well-known brands and successfully maintained strong growth momentum. It also plans to promote the global business development of each brand, consolidate the group’s leading advantages in key markets and market segments, and further expand the global territory.

  • Atton Hotel Group:
    10 hotels – 2,013 rooms – 4 countries – 3 hotels under construction
  • Mantra Group, including the Art Series, Peppers, Mantra and Breakfree brands:
    137 hotels – 24,664 rooms – 3 countries – 9 hotels under construction
  • Mantis:
    28 hotels – 587 rooms – 11 countries – 10 hotels under construction
  • Mövenpick Hotels & Resorts:
    86 hotels – 21,259 rooms – 25 countries – 52 hotels under construction
  • 21C Museum Hotel:
    10 hotels joined the MG brand series
  • Sbe Group, including Delano, SLS, The House of Originals, Mondrian and Hyde brands:
    18 hotels – 6,662 rooms – 17 hotels under construction, totaling 3,034 rooms. Sbe also develops and sells apartment hotels.
  • Tribe:
    1 hotel in Australia with 126 rooms – 10 hotels in Europe and Asia Pacific are scheduled to open, with a total of 1,700 rooms, and 50 hotels around the world are negotiating.

Gaurav Bhushan, global chief development officer of Accor Group, said: “Hotels signed in 2018 will surely set a record for the number of openings in various markets, especially the Raffles brand, which will open its first hotel in the US, and will be in multiple tourist destinations. Establish a well-known SO/ brand and some new mid-range and budget hotels.”

Asia Pacific: The Group has further consolidated its leading position in the industry. More than 500 hotels, a total of approximately 100,000 rooms are under construction, and signed the first Orient Express, located in Bangkok (154 rooms)
North America and Central America: Accor continues to expand its territory, with nearly 30 hotels and a total of approximately 5,000 rooms under construction, including the signing of the first Raffles Hotel in the United States, located in Boston (187 rooms)
South America: Accor has more than 110 hotels and a total of approximately 15,000 rooms under construction, especially thanks to the return of the Sofitel brand, signed a contract with Sofitel Calablanca Baru (187 rooms), which It is the first hotel opened by Sofitel in South America in the past 10 years.
Europe: More than 300 hotels, a total of approximately 40,000 rooms under construction, opened in Poland’s first Raffles hotel in Poland, and opened in Glasgow’s first Tribe hotel
Africa/Middle East: 170 hotels, totaling 42,000 rooms, including signing well-known brands such as Pullman Accra in Ghana (363 rooms)

The hotel is thriving: the group has acquired in the field of long-rental hotel apartments (289 existing hotel apartments, another 65 are under planning) and branded private residential areas (17 existing hotel apartments, 51 others are planning) Significantly developed, there are currently 28 hotel brands offering hotel apartments. Highlights worthy of attention in 2018 include the opening of the Adagio Hotel Apartments in Amstelveen, Amsterdam (151 apartments), and the signing of the Pullman Living Apartments (363 apartments) in Accra City Airport and Uptown SO/Hotel Apartments in Dubai (215 Set of apartments).

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

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Hotel Development

China’s First JW Marriott Marquis Hotel Debut In Shanghai

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JW Marriott Marquis Shanghai Foyer

Marriott’s Shanghai JW Marriott Marquis Hotel opened today, the first JW Marriott Marquis brand hotel in China. The hotel welcomes guests with a wide range of exclusive services and an immersive new luxury experience.

As the world’s third JW Marriott Marquis hotel, Bruce Ryder, vice president of luxury brands for the Asia Pacific region of the Marriott Group, also defines the Marquis brand:

First, the JW Marriott Marquis brand must be a landmark JW Marriott hotel, and choose to settle in a landmark city. The design of the hotel building is also a landmark building, which often attracts more guests’ attention and attention. The building of the JW Marriott Marquis Hotel in Shanghai and the Burj Khalifa have chosen the same architectural design company SOM. The architecture and interior design also have a series of exclusive features.

With 515 rooms, the rooms are elegantly designed in a style that allows guests to enjoy the sleek design and intimate and warm customization in the modern and classic rooms. All rooms are equipped with state-of-the-art equipment and amenities to meet the needs of both business and leisure travellers.

In addition, JW Marriott’s Marquis brand is proud of the MICE banquet facilities and series of services, reflected in the newly opened Shanghai JW Marriott Marquis Hotel. The hotel has a total of 12 multi-functional ballrooms and conference halls with a total area of ​​more than 3,200 square meters, providing a choice of creative and technological venues for exhibitions, awards, conferences and events of different needs. The hotel also features high-end Chinese cuisine and exotic dining experiences, including a casual, interactive full-time restaurant trajectory kitchen with five unique cuisines and a rich world cuisine.

Angela Pan, General Manager of JW Marriott Marquis Hotel Shanghai, said that the hotel welcomes guests with a wide range of exclusive services and immersive luxury experiences. For example, considering the number of group guests, the hotel has a dedicated group entrance and check-in counter in the other section of the lobby on the first floor, which is separated from other business and leisure guests.

As for the Executive Lounge for eligible guests, In addition to combining modern minimalist design with rich and elegant art, and blending into the open kitchen homely design, the hotel’s JW Lounge specially separates different area to meet the needs of business travellers into resting and dining.

In addition, the location of the hotel also provides more diverse meeting schedules for conference guests. For example, the yacht club that is within walking distance of the hotel can arrange the Huangpu River yacht trip, and can arrange outdoor activities on the Huangpu River behind the hotel. The opening of the Art Gallery can also be used as a schedule for the event, and jogging, meditation and yoga can be arranged along the banks of the Huangpu River. In addition, the hotel’s diverse dining options can also be customised according to the needs of MICE guests, and even have a menu of healthy elements and special tea breaks. The constant change of innovation is also in line with the needs of MICE guests. In the dining section, JW Marriott is also highlighted. The food and wine that the brand values.

JW Marriott Hotel Shanghai is located in Shanghai Pudong New District, adjacent to the Huangpu River and Lujiazui Central Business District, and has quick access to Shanghai World Expo Exhibition Hall, Mercedes-Benz Cultural Center, Shanghai Oriental Sports Center and Shanghai Disney Resort. hot spot. The art galleries and the riverside trails that are close at hand are added to the culture and art. The transportation to Shanghai Hongqiao International Airport and Shanghai Pudong International Airport is also very convenient.

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Hotel Development

Radisson Hotels Launches Multi-brand Platform To Enhance Digital Experience

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Radisson Collection Royal Hotel, Copenhagen

Radisson Hotel Group launches its new multi-brand, mobile-optimized global website, RadissonHotels.com, which will also serve as an exclusive platform for members of the Rewards Club. After the website update is completed, the group will also launch the Radisson Blu Hotel Group APP at the end of July 2019. Radisson stated that ‘this online development milestone marks the Group’s move to digital leadership in the industry.’ which I found very self-serving to start with, but their old website and app is more like something from the last decade, so it’s refreshing to see them catching up in this regard.

Guests and members can browse the Group’s more than 1,100 hotels worldwide on the updated RadissonHotels.com website and make it easy to book.

The RadissonHotels.com website and the Radisson Hotel Group app will bring a customized digital experience to the new and old members of the Rewards Club. The interactive design of the interface between the website and the app is very user-friendly and will be the central platform for earning points, viewing and redeeming points. In addition, users can view all member benefits of Rewards through the platform.

Video Illustration by Radisson

Eric De Neef, Executive Vice President and Global Chief Commercial Officer of Radisson Hotel Group, said: “The launch of RadissonHotels.com is an important milestone for us to become an industry leader. All brands can be reached through this integrated platform, which will greatly improve user experience and enhance the value of search engine optimization. RadissonHotels.com is one of the core business initiatives of our five-year plan, which will drive our business transformation and make Radisson Hotel a priority for guests, owners and talent.”

The upgraded website will integrate past single-brand websites to provide users with a comprehensive and friendly integrated platform experience. The website will cover all seven distinctive brands of the Radisson Hotel Group: Radisson Blu, Radisson, Radisson Collection, Radisson Red, Park Plaza, Park Inn, and Country Inn & Suites. In addition, it will also include the art’otel brand of their strategic partner PPHE Hotels Group.

The site will be fully online in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Other language support will also be updated gradually. We want to make as many guests and members as possible accessible to RadissonHotels.com in their native language.

In the new booking experience, Radisson encourages guests to quickly join the Rewards program and enjoy the membership price. Once you become a member, guests will have the opportunity to save up to 10% on their stay. The best online price is available through member discounts.

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