The past year has been a milestone for Accor Hotels. Not only has the number of newly opened and contracted hotels set a historical record, but it has also grown strongly in the lifestyle sector, thanks to the newly acquired 14 brands, which have significantly strengthened Accor Group‘s hotel networks in the field.
In 2018, the group added 100,000 new rooms, including organic growth and acquisitions. Through its strong and complimentary hotel brands, the group has consolidated its global influence and leading edge in the rapidly growing market and is able to fully satisfy the expectations of customers and owners.
In 2018, Accor‘s development momentum was strong, its performance set a historical record, and nearly 500 hotels were signed, more than 110 more than in 2017.
Gaurav Bhushan, global chief development officer of Accor Group, said: “This year, the group once again proved that it has the ability to break through the limits. Just a year ago, Accor’s hotels covered 100 countries and achieved milestones in important developments. International influence. In 2018, the number of hotels opened by Accor hit a record. The group’s position in the lifestyle field has also increased significantly. In a short period of time, our team has successfully built a strong and comprehensive range in this market. The portfolio of brands ranges from budget to luxury hotels to meet the strong demand of all market segments.”
Travelers tend to prefer a distinctive and unique hotel brand that offers both an urban working environment and an ideal social setting for a new experience. Appreciating art, tasting original food and cocktails, feeling the fragrance of bouquets and essential oils, beautifully touched wood and touch screens – the lifestyle market continues to thrive and is an important growth point for the industry, so Accor seeks to awaken all through an innovative experience. Sensory, creating memorable memories. Accor’s brands are distinctive and distinctive. Stylish and comfortable, the Accor Lifestyle Hotel offers:
- Unique destination
- Bold and avant-garde interior, created by renowned designers
- Open living space for work, social and new experiences
- Music and entertainment
- Intimate, friendly and passionate professional team
- A wide variety of dining options, one of the most important sources of hotel revenue: concept restaurants, bars, clubs, lounges, etc., open spaces facing the city such as terraces and roofs
Accor’s ten brands offer lifestyle experiences ranging from budget to luxury hotels
A total of 20,000 rooms (existing network and projects under construction) are gathered in 100 hotels – the group is now committed to becoming a global pioneer in the lifestyle sector.
The SO/Brand has achieved remarkable development, with plans to open 13 new hotels, plus 8 hotels that have been opened in 2018. By 2023, SO/ brand opening hotels will reach more than 20, with a total of 3,700 rooms.
Overview of 14 hotel brands joining Accor in 2018
(According to the order of acquisition, data as of the end of 2018)
In 2018, the group acquired 14 well-known brands and successfully maintained strong growth momentum. It also plans to promote the global business development of each brand, consolidate the group’s leading advantages in key markets and market segments, and further expand the global territory.
- Atton Hotel Group:
10 hotels – 2,013 rooms – 4 countries – 3 hotels under construction
- Mantra Group, including the Art Series, Peppers, Mantra and Breakfree brands:
137 hotels – 24,664 rooms – 3 countries – 9 hotels under construction
28 hotels – 587 rooms – 11 countries – 10 hotels under construction
- Mövenpick Hotels & Resorts:
86 hotels – 21,259 rooms – 25 countries – 52 hotels under construction
- 21C Museum Hotel:
10 hotels joined the MG brand series
- Sbe Group, including Delano, SLS, The House of Originals, Mondrian and Hyde brands:
18 hotels – 6,662 rooms – 17 hotels under construction, totaling 3,034 rooms. Sbe also develops and sells apartment hotels.
1 hotel in Australia with 126 rooms – 10 hotels in Europe and Asia Pacific are scheduled to open, with a total of 1,700 rooms, and 50 hotels around the world are negotiating.
Gaurav Bhushan, global chief development officer of Accor Group, said: “Hotels signed in 2018 will surely set a record for the number of openings in various markets, especially the Raffles brand, which will open its first hotel in the
US,and will be in multiple tourist destinations. Establish a well-known SO/ brand and some new mid-range and budget hotels.”
Asia Pacific: The Group has further consolidated its leading position in the industry. More than 500 hotels, a total of approximately 100,000 rooms are under
North America and Central America: Accor continues to expand its territory, with nearly 30 hotels and a total of approximately 5,000 rooms under construction, including the signing of the first Raffles Hotel in the United States, located in Boston (187 rooms)
South America: Accor has more than 110 hotels and a total of approximately 15,000 rooms under construction, especially thanks to the return of the Sofitel brand, signed a contract with Sofitel
Europe: More than 300 hotels, a total of approximately 40,000 rooms under construction, opened in Poland’s first Raffles hotel in Poland, and opened in Glasgow’s first Tribe hotel
Africa/Middle East: 170 hotels, totaling 42,000 rooms, including signing well-known brands such as Pullman Accra in Ghana (363 rooms)
The hotel is thriving: the group has acquired in the field of long-rental hotel apartments (289 existing hotel apartments, another 65 are under planning) and branded private residential areas (17 existing hotel apartments, 51 others are planning) Significantly developed, there are currently 28 hotel brands offering hotel apartments. Highlights worthy of attention in 2018 include the opening of the Adagio Hotel Apartments in Amstelveen, Amsterdam (151 apartments), and the signing of the Pullman Living Apartments (363 apartments) in Accra City Airport and Uptown SO/Hotel Apartments in Dubai (215 Set of apartments).