United Unveiled New Livery Today

Today, United Airlines is proud to release a new aircraft livery design, and the brand image will be a new experience for all passengers and employees.

The new modern livery design not only reflects United’s continuous innovation in brand building, but also perfectly demonstrates United’s 93 years of glorious history of serving passengers around the world.

United Airlines CEO Oscar Munoz said:

“By continuously improving and enhancing the travel experience of passengers, we are changing people’s perceptions and feelings about United. As an airline, every service. Improvements are all innovations that have led us to further enhance or even redefine air passenger services. United’s brand image also focuses on this spirit. We adopt a new modern design to visual systems including the United Earth logo. The upgrade, a better interpretation of United’s brand image – while showing the brand value, also pointed out the direction for how to better serve the passengers.


The first highlight of United’s new livery design is a better representation of United’s iconic color blues in different shades – Rhapsody Blue, United Blue and Sky Blue throughout the entire painting design. This is a continuation of the United tradition and a more modern energy for the brand. United covers nearly 60 countries and 355 destinations. In order to showcase this vast route network, the new painting design retains the iconic earth logo on the rear wing, with a gradient of three different blue tones as the tail background.

Finished and presented the Earth logo in the sky blue part; the engine and wingtips are painted with United Blue; all models will be painted with the streamlined strips on the United Airlines Dreamliner, which are popular with passengers and employees. Use Rhapsody Blue to draw; the lower part of the fuselage will be painted as runway gray, the name of the United brand is also more prominently displayed on the fuselage; and, United’s mission of “connecting everyone, uniting the world” It will also be drawn near the door of each aircraft.

In addition, the new design not only uses the core color of the newly upgraded brand tone system last year – blue, but also enriches its color, not only enhances the visual impact, but also the sky seen by passengers and employees through the porthole during flight. The color echoes. United also added purple to the brand’s main color to represent the purple luxury economy seat that United is installing in each fleet. The blend of purple and blue also creates a more comfortable flight environment and a more relaxed travel experience for travelers. In addition, in the upgrade of the brand’s visual image, United has gradually weakened the main color of the brand that has been used for nearly 30 years. In addition to the new aircraft painting, the new uniforms of more than 70,000 first-line employees of United will also be designed with the new brand color.

The United Airlines fleet updated its body coating every 7 years, and the Boeing 737-800 will be the first to become the first “replacement” aircraft. Subsequently, narrow-body, wide-body and regional aircraft will also adopt a new painting design this year.

In 2019, United will continue to fulfill its commitment to passengers and operate more carefully to ensure that the best experience of passengers is at the heart of the service in all aspects. In addition to the content mentioned in this article, United recently announced that it has teamed up with luxury skincare brand Sunday Riley to create exclusive in-flight skincare kits for travelers around the world; launching a revolutionary app that will be the most downloaded app in the aviation industry; at the same time, United also will be upgrading the 30,000-seat chair back entertainment system on 211 aircraft, passengers can use DIRECTV to watch more than 100 TV channels for free.

Albert K. Field

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

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