InterContinental Hotels Group announced the launch of the new suite hotel brand, Atwell Suites, at the Americas Investors and Leaders Summit in Las Vegas, USA on May 15th.
InterContinental Hotels Group expects Atwell Suites to open its contract through the franchise model in the fall of 2019. The first hotels will begin construction in 2020 and will open in 2021. The initial development of the brand will be concentrated in the US market and will be based on new construction.
The brand is positioned in the mid- to high-end hotels of InterContinental Hotels Group and continues to strengthen the Group’s leading position in this sector. At the same time, it will target an industry segment with a valuation of approximately US$18 billion to meet the strong demand of passengers and owners.
InterContinental Hotels Group is committed to bringing new growth opportunities to hotel owners and operators, and providing quality services to passengers. The creation of Atwell Suites is based on this philosophy. Through this strategic initiative, InterContinental Hotels Group has successfully cultivated a series of high-quality mid-range and mid-to-high-end brands, including one of the fastest growing brands in the industry, Holiday Inn Express, to meet shorter-term accommodation needs. For a simple, smart travel experience; Avid Hotels; and the extended stay hotel brands Staybridge Suites and Candlewood Suite for a week or more.
Keith Barr, CEO of InterContinental Hotels Group, said: “The tailor-made Atwell Suites brand will meet the huge demand for suite hotel brands in the mid- to high-end hotel market, and our new brand will be available to owners and travelers today. The hotel’s premier experience – a stylish suite for office, social or exploration in a four to six night stay. As the group continues to grow, the brand will further enhance our leading position in the mid to high end hotel sector. “”
The development of the new brand refers to the results of the passenger survey. Research shows that more and more guests are looking for new categories between traditional long-stay and traditional select service hotels that offer differentiated and memorable experiences and just the right facilities and services. This travel trend is also in line with the desire of many InterContinental Hotels Group owners to introduce new concept hotel brands in the local market.
Elie Maalouf, CEO of InterContinental Hotels Group, said: “InterContinental Hotels Group has been at the forefront of promoting and achieving hotel brand innovation, anticipating market, home and customer needs, and ultimately achieving long-term brand value and high customer satisfaction.
The birth of Atwell Suites is a great example of how we can gain new growth opportunities by gaining insight into the needs of travellers and collaborate with our owners to develop custom new brands. This highly anticipated new brand is the success of the group. Another powerful move after the launch of the Avid Hotel is also the fastest brand release in the group’s history.”
Atwell Suites offers guests more than just rooms to stay in, as well as opportunities to discover new things, learn and grow while traveling – some guests may extend their stay in order to explore their destination more deeply. With this in mind, InterContinental Hotels Group has created this brand new hotel brand for “Explorer Explorers” to provide an optimized solution for accommodation for four to six nights, integrating hotel space flexibility and launching various activities that encourage social interaction. , draw closer to the relationship between travel companions.
Atwell Suites is a strong complement to InterContinental Hotels Group‘s existing portfolio of mature brands, priced in the mid- to high-end hotel range. The well-designed and flexible spaces make your stay more comfortable and memorable, helping them to easily switch between work and leisure time.
The initial facility features of the Atwell Suites brand include:
Atwell Suites will offer open-plan suites with separate living and seating areas; a kitchenette area with a countertop refrigerator, microwave, coffee maker and sink; Work area with desk; pull-out sofa; bathroom with oversized vanity; and a wardrobe that can be used from both the room and bathroom.
Connected and collaborative space:
Guests can easily reach the public areas from their rooms, whether you are relaxing, working, collaborating or socializing, you can find the most comfortable way to do this. Atwell Suites is designed to allow guests to create their own environment as needed, with more flexible meeting and meeting spaces – including meeting rooms into the lobby, outdoor spaces, small discussion areas, and public/private work areas.
“Golden Hours” F&B:
Atwell Suites offers a variety of dining options in the morning and evening. All hotels offer a complimentary hot breakfast, including two or three signature hot dishes, cold side dishes, take-away food and quality coffee. Alternatively, guests can head to the Lobby Bar for a glass of wine and snacks after a busy day.
Leading technology innovation:
Atwell Suites will use IHG® Connect, the leading hotel Wi-Fi system in InterContinental Hotels Group. IHG® Studio will also be available to provide a rich entertainment experience with a personal device such as a smartphone and a 55-inch TV in the room. Self check-in is easily done on the tablet near the reception/bar area.
All brands of InterContinental Hotels Group are committed to providing a comfortable experience for the owners, and Atwell Suites is no exception, and its construction, operation and maintenance are very efficient.