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Accor Acquires 14 New Brands Last Year With A Record Number Of Hotels



The past year has been a milestone for Accor Hotels. Not only has the number of newly opened and contracted hotels set a historical record, but it has also grown strongly in the lifestyle sector, thanks to the newly acquired 14 brands, which have significantly strengthened Accor Group‘s hotel networks in the field.

In 2018, the group added 100,000 new rooms, including organic growth and acquisitions. Through its strong and complimentary hotel brands, the group has consolidated its global influence and leading edge in the rapidly growing market and is able to fully satisfy the expectations of customers and owners.

In 2018, Accor‘s development momentum was strong, its performance set a historical record, and nearly 500 hotels were signed, more than 110 more than in 2017.

Gaurav Bhushan, global chief development officer of Accor Group, said: “This year, the group once again proved that it has the ability to break through the limits. Just a year ago, Accor’s hotels covered 100 countries and achieved milestones in important developments. International influence. In 2018, the number of hotels opened by Accor hit a record. The group’s position in the lifestyle field has also increased significantly. In a short period of time, our team has successfully built a strong and comprehensive range in this market. The portfolio of brands ranges from budget to luxury hotels to meet the strong demand of all market segments.”

Travelers tend to prefer a distinctive and unique hotel brand that offers both an urban working environment and an ideal social setting for a new experience. Appreciating art, tasting original food and cocktails, feeling the fragrance of bouquets and essential oils, beautifully touched wood and touch screens – the lifestyle market continues to thrive and is an important growth point for the industry, so Accor seeks to awaken all through an innovative experience. Sensory, creating memorable memories. Accor’s brands are distinctive and distinctive. Stylish and comfortable, the Accor Lifestyle Hotel offers:

  • Unique destination
  • Bold and avant-garde interior, created by renowned designers
  • Open living space for work, social and new experiences
  • Music and entertainment
  • Intimate, friendly and passionate professional team
  • A wide variety of dining options, one of the most important sources of hotel revenue: concept restaurants, bars, clubs, lounges, etc., open spaces facing the city such as terraces and roofs

Accor’s ten brands offer lifestyle experiences ranging from budget to luxury hotels including: Delano, SLS, SO/, The House of Originals, Mondrian, 25Hours, Hyde, Mama Shelter, Tribe and Jo&Joe.
A total of 20,000 rooms (existing network and projects under construction) are gathered in 100 hotels – the group is now committed to becoming a global pioneer in the lifestyle sector.
The SO/Brand has achieved remarkable development, with plans to open 13 new hotels, plus 8 hotels that have been opened in 2018. By 2023, SO/ brand opening hotels will reach more than 20, with a total of 3,700 rooms.

Overview of 14 hotel brands joining Accor in 2018
(According to the order of acquisition, data as of the end of 2018)

In 2018, the group acquired 14 well-known brands and successfully maintained strong growth momentum. It also plans to promote the global business development of each brand, consolidate the group’s leading advantages in key markets and market segments, and further expand the global territory.

  • Atton Hotel Group:
    10 hotels – 2,013 rooms – 4 countries – 3 hotels under construction
  • Mantra Group, including the Art Series, Peppers, Mantra and Breakfree brands:
    137 hotels – 24,664 rooms – 3 countries – 9 hotels under construction
  • Mantis:
    28 hotels – 587 rooms – 11 countries – 10 hotels under construction
  • Mövenpick Hotels & Resorts:
    86 hotels – 21,259 rooms – 25 countries – 52 hotels under construction
  • 21C Museum Hotel:
    10 hotels joined the MG brand series
  • Sbe Group, including Delano, SLS, The House of Originals, Mondrian and Hyde brands:
    18 hotels – 6,662 rooms – 17 hotels under construction, totaling 3,034 rooms. Sbe also develops and sells apartment hotels.
  • Tribe:
    1 hotel in Australia with 126 rooms – 10 hotels in Europe and Asia Pacific are scheduled to open, with a total of 1,700 rooms, and 50 hotels around the world are negotiating.

Gaurav Bhushan, global chief development officer of Accor Group, said: “Hotels signed in 2018 will surely set a record for the number of openings in various markets, especially the Raffles brand, which will open its first hotel in the US, and will be in multiple tourist destinations. Establish a well-known SO/ brand and some new mid-range and budget hotels.”

Asia Pacific: The Group has further consolidated its leading position in the industry. More than 500 hotels, a total of approximately 100,000 rooms are under construction, and signed the first Orient Express, located in Bangkok (154 rooms)
North America and Central America: Accor continues to expand its territory, with nearly 30 hotels and a total of approximately 5,000 rooms under construction, including the signing of the first Raffles Hotel in the United States, located in Boston (187 rooms)
South America: Accor has more than 110 hotels and a total of approximately 15,000 rooms under construction, especially thanks to the return of the Sofitel brand, signed a contract with Sofitel Calablanca Baru (187 rooms), which It is the first hotel opened by Sofitel in South America in the past 10 years.
Europe: More than 300 hotels, a total of approximately 40,000 rooms under construction, opened in Poland’s first Raffles hotel in Poland, and opened in Glasgow’s first Tribe hotel
Africa/Middle East: 170 hotels, totaling 42,000 rooms, including signing well-known brands such as Pullman Accra in Ghana (363 rooms)

The hotel is thriving: the group has acquired in the field of long-rental hotel apartments (289 existing hotel apartments, another 65 are under planning) and branded private residential areas (17 existing hotel apartments, 51 others are planning) Significantly developed, there are currently 28 hotel brands offering hotel apartments. Highlights worthy of attention in 2018 include the opening of the Adagio Hotel Apartments in Amstelveen, Amsterdam (151 apartments), and the signing of the Pullman Living Apartments (363 apartments) in Accra City Airport and Uptown SO/Hotel Apartments in Dubai (215 Set of apartments).

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Hotel Development

The 101st Ritz-Carlton Hotel In The World Settled In Nanjing, China



Drop Off Area Ritz Nanjing
Recently, the Ritz-Carlton Hotel, part of the Marriott International Group, announced that the 101st Ritz-Carlton Hotel in the world will officially enter Nanjing on June 28, 2020 to welcome guests.
The Ritz-Carlton, Nanjing is located at the new business district’s street junction in the central area of the city, next to Deji Plaza, seamlessly connected to the subway line through Deji Plaza shopping mall, and convenient to reach all major attractions in the city. With superior transportation location, convenient shopping and entertainment facilities and legendary services of gentlemen and ladies, the hotel reshapes historical classics from a new perspective, injects vitality into the ancient city and inspires new enthusiasm.

Ritz-Carlton Nanjing Deluxe Room
Ritz-Carlton Nanjing Deluxe Room

Nanjing is one of the four ancient capitals of China with a long history of more than 2500 years. It is recognized by UNESCO as the “World Literary Capital” and one of the important commercial centers in East China. Numerous world famous enterprises, profound cultural heritage, world-renowned literary works and world cultural heritage such as Ming Xiaoling Mausoleum and Zhongshan Mausoleum in famous scenic spots attract business and leisure travelers from all over the world.

The Ritz-Carlton Nanjing is located on the 38th to 62nd floors of the office building of Deji Plaza, the hotel has 295 elegant rooms, including 32 suites with kitchen and dining room. This will be a Marriott Bonvoy category four property which would be ideal to redeem points for a luxurious stay experience.

The hotel has 32 suites which starts at 130 sqm all equipped with separate bedroom and living room. Ritz Nanjing’s 11 Executive Suite and 19 Club Executive Suite are all 130 sqm of size, while the only two signature suite of the Carlton Suite and the Ritz-Carlton Suite are of 245 sqm and 300 sqm respectively.

Unlike many other Marriott Group brands, the club lounge access can solely be purchased with cash, which makes the five meals daily executive lounge at Ritz Carlton hotels something exclusively irrespective of status. Although, hotels in Asia generally are more willing to offer upgrades and even in rare instances, granting free club lounge access to elite members.

Ritz-Carlton Nanjing Executive Lounge
Ritz-Carlton Nanjing Executive Lounge

The base room category starts from a massive 50 sqm, while the highest category signature suite of Ritz Nanjing- the Ritz-Carlton Suite, sitting on top of the 60th floor with 300 sqm with its very own spa room and separate study,
dining area with a kitchen and full wine cellar.

Ritz-Carlton Nanjing Ritz-Carlton Suite Living Room
Ritz-Carlton Nanjing Ritz-Carlton Suite Living Room

The bathroom of the guest room is open and bright, and the panoramic floor-to-ceiling glass windows sit on the fascinating city skyline and mountain lake view.

Ritz-Carlton Nanjing Bathroom
Ritz-Carlton Nanjing Bathroom

The interior design cleverly combines Eastern aesthetics and Western classic styles, and integrates the “five elements” of gold, wood, water, fire, and soil in traditional Chinese culture. It is expressed through different building materials, decorations, and artworks, making guests feel like they are gorgeous. Carefully selected master works of art, an elegant atmosphere, and the well-known legendary service of Ritz create a leisurely living space above the bustling city.

Executive chef Mr. Sven Heinrich Wunram has worked in many Ritz-Carlton hotels and Michelin restaurants in Europe, America and Asia. Chinese restaurant executive chef Zeng Weiqiao from Hong Kong also has extensive experience in Michelin restaurants. An experienced chef will lead an acclaimed elite culinary team to perform a memorable Chinese and Western feast for gluttons from all over the world. Guests can enjoy the high-altitude views while enjoying the special cuisine in the five unique restaurants of the hotel: Xinyi(馨逸) all-day dining restaurant full of southern French style, tribute to the classic Cantonese cuisine, Diyuexuan(帝粤轩), which is based on Huaiyang cuisine. Ning Restaurant(品宁府) with its finest Nanjing cuisine, Lobby Lounge overlooking the stunning city view and FLAIR top restaurant and bar.

The hotel also has banquet and conference venues with a total area of ​​more than 2200 square meters. The elegant and flexible event venue is equipped with gentle and professional services of gentlemen and ladies. It is an ideal place to hold corporate events, intimate parties and romantic weddings.

The Ritz-Carlton Spa has 8 treatment rooms, providing a variety of novel facial treatments and wellness programs such as Lotus Yujing skin rejuvenation treatment and Yuhua hot stone active treatment, so that guests can relax away from the hustle and bustle of the city. At the same time, guests can regain their vitality in the advanced gym, yoga room and indoor heated swimming pool.

Every day at sunset, the lighting ceremony held in the lobby lounge allows guests to fully experience the elegant and authentic traditional culture of Nanjing. The lotus lantern symbolises the Qinhuai River, the mother river in Nanjing, and the inspiration for many immortal masterpieces written by ancient scholars and scholars in ancient times. The music rang and the lights dimmed. The lady in elegant cheongsam held the lotus lamp and walked through the lobby. Afterwards, the gentlemen and ladies of the hotel presented Nanjing specialty snacks and Yuhua Tea to interpret this ancient civilisation with diverse perspectives from a new perspective.

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