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SAS Presents New Livery After 21 Years

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For the first time in 21 years, SAS has launched a brand new visual identity and revealed a new design for its aircraft exterior. The new livery is a modern take on classic Scandinavian design, and to highlight the future of SAS, the new Airbus A350 and A320neo, the market’s most modern and fuel-efficient aircraft, will be the first to feature the new design.

Rickard Gustafson, President and CEO at SAS
Rickard Gustafson, President and CEO at SAS

“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,” says Rickard Gustafson, President and CEO at SAS.

“Crucial to the successful relationship with our travelers, is the thousands of SAS employees who provide passengers with top class travel experiences and service every day. They are the face of our brand and their commitment is key to a more sustainable and competitive future,” Rickard Gustafson says.

The new SAS livery features several updates, including:

 The previous grey color used on the fuselage has been updated to a fresher shade of grey. 
SAS New Silver Logo
 A big proud and confident SAS logo has been placed at the front of the plane, in a silver grey tone.
 Analysis and customer feedback showed that the unique SAS blue color is strongly recognized by the community of SAS travelers. The new SAS livery embraces this unique relation between SAS and true travelers by enhancing and extending the blue color of the tail further down the belly of the plane. 
The earlier red engines have now been turned into silver grey and dressed with SAS blue crowns to harmonize with the SAS current visual identity, and to also embrace the connection to the SAS blue for SAS true travelers. 
The word mark “Scandinavian” is still located on the engines, but it is now in dark grey, in order to provide sufficient contrast to the light grey and silver color of the fuselage and to flirt with the SAS interior design color scheme. 
The word “Scandinavian” has also been largely and proudly placed under the plane on the belly as a symbol for SAS’s Scandinavian heritage and for clear visual identification from the ground. 
 The Scandinavian heritage is also shown in the three Scandinavian flags that have been updated in a modern, elegant way.

Explore The New Livery Here

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

3 Comments

3 Comments

  1. LSAS

    September 19, 2019 at 5:32 pm

    Try hard of selling itself to Lufthansa hahaha

  2. Hon-Euro Bonus Circle Member

    September 19, 2019 at 5:34 pm

    Hi welcome to Lufthansa Group Member Airlines – SAS

  3. Ejajajajaja

    September 20, 2019 at 6:50 am

    AA lost it’s blue
    Lufthansa lost it’s yellow
    And Now
    SAS lost it’s red

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Fleet Management

KLM Signs 21 E195-E2 Confirmation Orders

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Embraer and the Netherlands KLM Cityhopper signed 21 E195-E2 confirmation orders and 14 purchase rights. The 21 confirmed order aircraft will be purchased and leased by Airbus Industrial Leasing business partner Aircastle and ICBC Leasing. At this year’s Paris Air Show, the agreement was announced in the form of 15 confirmation orders and 20 purchase rights letters of intent. If all purchase rights are converted to confirmation orders, the total value of the agreement will be $2.48 billion. It is confirmed that the 21 aircraft in the order will be leased from Aircastle and ICBC Leasing respectively, providing 11 and 10 E195-E2 aircraft to KLM.

Embraer & KLM at the 53rd International Paris Air Show

“KLM’s decision to add a further six aircraft to this order is a significant vote of confidence in our E2 programme”, said John Slattery, President and CEO, Embraer Commercial Aviation. “Delivering 30% lower emissions when compared to KLM’s current E190s, yet still providing a further 32 seats, the E195-E2 will simultaneously increase capacity for KLM at slot constrained Schiphol Airport, while also delivering huge reductions in emissions.”

John Slattery, President and CEO Embraer Commercial Aviation

“For KLM this aircraft is a significant part of our commitment to improving our environmental impact. Not only is the E195-E2 the most fuel efficient lowest emission aircraft in its class, it is also the quietest by a considerable margin – a huge benefit for both our communities and our passengers.

Pieter Elbers, President and CEO of KLM Royal Dutch Airlines
Embraers in factory
Embraers In Factory

The economic and environmental performance of the aircraft makes the E195-E2 the ideal aircraft for growing KLM’s European business and supporting their hub-and-spoke operation, complementing the mainline fleet. This is why Embraer nicknamed the jet – The Profit Hunter. KLM Cityhopper started the process of replacing its fleet of venerable Fokker aircraft for E-Jets in 2008, in order to enhance the existing network and to permit the efficient development of new routes. KLM Cityhopper’s all Embraer fleet currently has 49 E-Jets, the largest E-Jet fleet in Europe – 32 E190s and 17 E175s.

KLM will use a 132-seat layout for the E195-E2 aircraft. Delivery will begin in the first quarter of 2021.

E195-E2 Prototype
E195-E2 Prototype

Embraer is the world leader in the manufacture of aircraft below 150 seats. At present, more than 100 customers worldwide operate the ERJ series and E-jet series aircraft of the Embraer industry.

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Fleet Management

Cathay Pacific Group To Optimise Fleet Allocation With 16 A321neo To HK Express

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Cathay Pacific B777

Cathay Pacific Group is set to receive 65 new aircrafts by 2024 despite recent developments in Hong Kong; in an effort for fleet modernisation, the group’s 3 airlines – Cathay Pacific, Cathay Dragon and HK Express (acquired since March 2019 for HK$4.93 billion or US$628 million) will be each taking deliveries of a dozen new aircrafts that better suits their respective market positioning.

In order to continue strengthen Hong Kong’s position as Asia’s leading international aviation hub; the group’s existing aircraft order is comprised of 21 Boeing 777-9 aircrafts, 12 A350s and 32 A321neo aircrafts between 2020 and 2024, the group has decided upon the following fleet allocation after a comprehensive review.


B777-9XA350A321neo
Cathay Pacific2112n/a
Cathay Dragonn/an/a16 (2020-2022)
HK Expressn/an/a16 (2022- )

Cathay Pacific B777
Cathay Pacific B777

“We have four airlines in the group, each of them has its clear proposition. Cathay Pacific will continue to operate as an international full-service airline providing premium services to customers while Cathay Dragon is our regional full-service carrier. Meanwhile, HK Express will remain as a standalone, low-cost airline focusing on serving leisure travel destinations. AHK Air Hong Kong will continue to be the Group’s all-cargo carrier specialising in express cargo services.

“We will continue to invest in each of our airlines, their products and services. New aircraft are always the best platform to showcase our customer experience offerings which we are continuously enhancing in the spirit of our progressive and thoughtful ‘Move Beyond’ brand values.  Our goal is always to move people forward in life through our ability to connect them to meaningful people, places and experiences through our Hong Kong hub.”

Cathay Pacific Group Chief Executive Officer Augustus Tang

The Chinese market currently makes up around 20% of Cathay Pacific’s daily flights, however, the airline is facing negative exposure in China following criticism from the Civil Aviation Administration of China, resulting the airlines earning of HK$1.34 billion in the first half of year 2019.

HK express currently operates 13 routes to Japan, marks up half of its total destinations, recent meetings between executives at HK Express and Japanese official and business in both Hong Kong & Japan signals the airline group will double its effort for Japanese expansion to offset its negative exposure from China.


Aircraft TypeInventoryOn OrderFirm
Cathay Pacific Boeing 777-200
3

Boeing 777-300 15

Boeing 777-300ER 52 Boeing 777-9X 21

Airbus A330-300 33


Airbus A350-900 23 Airbus A350-900 5

Airbus A350-1000 12 Airbus A350-1000
8
Cathay Dragon Airbus A320
15

Airbus A321 8 Airbus A321neo
16

Airbus A330 25

HK Express Airbus A320 8


Airbus A321 11 Airbus A321neo 16

Airbus A320neo 5

Cathay Pacific Boeing 747-400ERF 6


Boeing 747-400BCF 1


Boeing 747-8F 14

Air Hongkong Airbus A300F 10

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