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Expansion Is Coming To Brussels Airlines LOFT Business Lounge

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I’ve written a review about the LOFT Business Lounge, Brusselsbefore, in general, I can see this development coming to the lounge at Brussels airport.Based on my numerous visits to the lounge before, I’ve never managed to find a place to sit right away. The current lounge itself is quite big, with quite generous sitting space. However, a sizeable amount of the space has divided into specific areas where they are sponsored by banks, laptop brand and even Skype.

Picture from Business Traveller

The new expansion plan was launched at 25th April, with current lounge area take up to 1,240m², a further 800m² will be extended to the lounge space; thus with a total of 2,000m², it would be able to serve up to 500 guests at a time.

Picture from Business Traveller

Other key development of the lounge would be featuring an exclusive area for HON Circle members, according to Business Traveller, it would feature the following special amenities:

  • A Miele kitchen offering “an array of the finest gastronomy”,

  • A game room with a red velvet pool table,

  • A Grohe spa with 11 bathrooms,

  • Private nap rooms inspired by the carrier’s forthcoming new long-haul business class offering.

  • A massage area with Panasonic relax chairs which simulate “the Shiatsu treatment available in the seating of the new Lexus LS sedan”

Picture from Business Traveller

“With the aim of being “an ambassador for Belgium”, Brussels Airlines has also incorporated elements including historical items from the Tintin universe, food by Belgian caterer Newrest, coffee by family-owned company Rombouts, chocolates by Neuhaus, and beers from AB inBev at the Belgian Bar.”

Picture from Business Traveller

Picture from Business Traveller

Picture from Business Traveller

This picture is a supposed mockup design of the exclusive HON Circle area where guests get to order directly from Miele restaurants.


Bottom Line:

This is such a great development to the already crowded LOFT lounge at Brussels airport, however I wouldn’t say that the lounge has the best catering offerings out there. Although HON Circle members get to order something from a menu, people who use the lounge without status level of HON Circle attained would still be picking from the cold buffet offering trays which doesn’t add too much flavour to people’s stomach. In other words, the Belgium beer has always been great.

Despite some cost-cutting incentives made to the food offerings, I am still eager to try out the lounge and hopefully write a review upon the time when the entire lounge opens in the beginning of June this year.

More pictures of the new lounge space from Wallpaper.com.

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

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Lounge Operation

Air France To Open Brand New Lounge In Terminal 2F At Paris-Charles De Gaulle

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Air France today announced its new creative space design partner for their newly built Air France Lounge in terminal 2F at Paris-Charles de Gaulle airport. Patrick Jouin and Sanjit Manku from the Parisian space design studio Jouin Manku will be working with Air France to design the future lounge in Terminal 2F at Paris-Charles de Gaulle, which will be ready to welcome the airline’s Business and Flying Blue Elite Plus customers at the end of 2020. This lounge will be serving Air France customers departing on or connecting to a medium-haul flight within the Schengen area or a domestic flight.  

Cross-section plan of the future Air France lounge at Paris-Charles de Gaulle, terminal 2F, night view
Cross-section plan of the future Air France lounge at Paris-Charles de Gaulle, terminal 2F, night view

As a result of new constructions aimed at developing the best transfer conditions and easing the already overcrowding issues at Terminal 2F with the Paris Aéroport, the new 3500 sq. m. space of the new Air France lounge will be located at the centre of the two boarding areas which make up Terminal 2F. It will play a full part in the new airport design to create a more streamlined and comfortable lounge visit experience.

New Air France Terminal Lounge Location CDG 2F

This prestigious collaboration with Jouin Manku goes hand in hand with Air France’s tradition of regularly calling on the best designers and architects of its time.

“We are delighted to include Patrick Jouin and Sanjit Manku in the incredible history that Air France has had with design since its creation. Following Charlotte Perriand, Andrée Putman and more recently Noé Duchaufour-Lawrance and Mathieu Lehanneur, a new creative stage is opening up to us. By creating an iconic new lounge, the Jouin Manku studio will enhance the very French notion of hospitality, combining pleasure and poetry.”

Catherine Villar, SVP Customer Experience at Air France.

“We are very proud to be embarking on this new project alongside Air France. With this new lounge, we wish to offer the airline’s customers a real moment suspended in time before take-off. At the heart of the lounge, a “runway view”, a huge curved window with a view of the sky, will reinforce the impression of being in a bubble of serenity at the heart of the airport. We have designed an intuitive space that every customer can enjoy, whatever the time of day.” 

Patrick Jouin and Sanjit Manku

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Lounge Operation

Finnair Opens Renovated Non-Schengen Flagship Lounge

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Blueberry Bar, Finnair Non-Schengen Lounge Business Lounge

Finnair (20th December) unveiled the final phase of its non-Schengen lounge expansion by opening the new Business Class Lounge. The new Platinum Wing Lounge was opened in June of this year. Showcasing contemporary Nordic design throughout, the lounge offers a series of new spaces to explore and upgraded food and beverage options. 

Relax Area, Finnair Non-Schengen Lounge Business Lounge
Relax Area, Finnair Non-Schengen Lounge Business Lounge

“With more passengers flowing through Finnair’s home hub of Helsinki Airport, the new lounge complex increases seating capacity and space, together, the new combined lounge complex provides 200 additional seats over the lounges they replace.” 

Karim Al-Soufi, Vice President of Ground Experience at Finnair

  • Opening Hours:
    • 5:30am to 12 midnight daily 
  • Entrance eligibility:
    • Finnair Business Class passengers,
    • Finnair Plus Gold, Platinum and Platinum Lumo members,
    • OneWorld Emerald and Sapphire members on non-Schengen OneWorld member flights,
    • Lounge access for purchase during off-peak hours,
  • Off Peak Purchase Price:
    • Adult walk-in: €48 or 12,000 points
    • Adult online: €39 or 9,500 points
    • Child (only when accompanied by an adult): €15 or 3,500 points
  • Lounge Capacity: 
    • 600 customers. 

“Throughout the design process, we spent a lot of time to really understand how our customers use our lounges and what their needs are. This, in turn, informed the design of the spaces and services, the result is a lounge that offers a variety of different zones and seating styles, providing our customers with different options on how they want to spend their time.”  

David Kondo, Finnair’s Head of Customer Experience Product Design

A Nordic interior that stands the test of time    

The aesthetic of the new lounge complex marks the emergence of Finnair’s new design language which centres on Nordicness, simplicity, clean lines, natural materials and texture to provide a warmer and more “human” experience. 

The furniture selection includes both modern and classic design pieces from esteemed Nordic brands that stand the test of time. For example, the entrance area features Eero Aarnio’s ball chairs. 

Alongside the previously opened Platinum Wing Lounge, the Business Lounge was designed as a collaboration between Helsinki-based KOKO3, London-based Tangerine and Finnair’s internal design team. 

Dinning Area, Finnair Non-Schengen Lounge Business Lounge
Dinning Area, Finnair Non-Schengen Lounge Business Lounge

A fresh Nordic menu tailored to international tastes  

Guests can taste the Nordics with a menu that features the best local produce in season. The lounge is operated in partnership with Finnish food provider Fazer, who will be preparing food in a new open kitchen concept which is coupled with a dedicated dining area. The rotating menu consists of a choice of three main courses with meat, fish and vegetarian options, six salads and a wide selection of desserts. 

Blueberry Bar, Finnair Non-Schengen Lounge Business Lounge
Blueberry Bar, Finnair Non-Schengen Lounge Business Lounge

A new full-service bar will operate at peak times offering an enhanced range of beverages including premium alcohol and specialty coffees. Several drinks stations are dotted throughout the lounge, alongside a “quick coffee” area at the front of the lounge for those who are in a hurry. 

Finnair lounge Catering

Letting people choose how to spend their time 

The new lounge is broken up in a variety of smaller “pockets” aligned to different customer needs and activities. The deeper you go into the lounge, the quieter and more private it becomes. Several different seating options are available, ranging from social open banquet style seating suitable for groups through to more private solo seating. A new family pocket stocked with games and activities is available for those travelling with children. 

Finnair Non-Schengen Lounge Business Lounge Bathroom
Bathroom, Finnair Non-Schengen Lounge Business Lounge

There are power outlets at almost every seated position. Soundproof phone booths and printing facilities are also available. For those wishing to freshen up, five newly refurbished shower suites stocked with L:a Bruket cosmetics can be booked with a touchscreen reservation system. 

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