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Hilton Launches New Brand, Signia Hilton, Focus On Meetings And Events

After Motto by Hilton, Hilton today has added another brand to their global hotel portfolio – Signia Hilton. The brand focuses on meetings and events and is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.

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Signia Hilton Indianapolis
Signia Hilton Indianapolis

After Motto by Hilton, Hilton today has added another brand to their global hotel portfolio – Signia Hilton. The brand focuses on meetings and events and is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.

With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travelers elevated experiences from arrival to departure with the following elements:

Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the grandeur and energy of the hotel.

Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.  

Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests, like Digital Key, the rooms will serve as a haven for comfort and convenience.  

A destination bar: Each hotel will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.

A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.

Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.   

The Signia meeting experience: The meetings and events spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.

Signia Sophisticated Detail

Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

Hilton also included a concept video about their newest member brand, which isn’t telling us a whole lot of details other than even more artistic slideshows.

Signia Hilton Concept Video

Conclusion:

I am certainly not impressed by their creativity as a hotel enthusiast, however, I do think the introduction of such brand makes business sense. Whether they can pitch the idea to hotel proprietors in various markets is not important to many, as you will still enjoy the benefits through their loyalty program.

Signia Model Room Bathroom
Signia Model Room Bathroom

One bone I can pick from this omelet is that they could have come up with a better name. Signia Hilton, yes, it makes sense, but it certainly doesn’t interest people to stay with them intentionally, for its indifference to the existing Hilton hotels.

What’s your thoughts on this? Leave a comment.

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Hotel Development

The 101st Ritz-Carlton Hotel In The World Settled In Nanjing, China

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Drop Off Area Ritz Nanjing
Recently, the Ritz-Carlton Hotel, part of the Marriott International Group, announced that the 101st Ritz-Carlton Hotel in the world will officially enter Nanjing on June 28, 2020 to welcome guests.
The Ritz-Carlton, Nanjing is located at the new business district’s street junction in the central area of the city, next to Deji Plaza, seamlessly connected to the subway line through Deji Plaza shopping mall, and convenient to reach all major attractions in the city. With superior transportation location, convenient shopping and entertainment facilities and legendary services of gentlemen and ladies, the hotel reshapes historical classics from a new perspective, injects vitality into the ancient city and inspires new enthusiasm.

Ritz-Carlton Nanjing Deluxe Room
Ritz-Carlton Nanjing Deluxe Room

Nanjing is one of the four ancient capitals of China with a long history of more than 2500 years. It is recognized by UNESCO as the “World Literary Capital” and one of the important commercial centers in East China. Numerous world famous enterprises, profound cultural heritage, world-renowned literary works and world cultural heritage such as Ming Xiaoling Mausoleum and Zhongshan Mausoleum in famous scenic spots attract business and leisure travelers from all over the world.


The Ritz-Carlton Nanjing is located on the 38th to 62nd floors of the office building of Deji Plaza, the hotel has 295 elegant rooms, including 32 suites with kitchen and dining room. This will be a Marriott Bonvoy category four property which would be ideal to redeem points for a luxurious stay experience.

The hotel has 32 suites which starts at 130 sqm all equipped with separate bedroom and living room. Ritz Nanjing’s 11 Executive Suite and 19 Club Executive Suite are all 130 sqm of size, while the only two signature suite of the Carlton Suite and the Ritz-Carlton Suite are of 245 sqm and 300 sqm respectively.

Unlike many other Marriott Group brands, the club lounge access can solely be purchased with cash, which makes the five meals daily executive lounge at Ritz Carlton hotels something exclusively irrespective of status. Although, hotels in Asia generally are more willing to offer upgrades and even in rare instances, granting free club lounge access to elite members.

Ritz-Carlton Nanjing Executive Lounge
Ritz-Carlton Nanjing Executive Lounge

The base room category starts from a massive 50 sqm, while the highest category signature suite of Ritz Nanjing- the Ritz-Carlton Suite, sitting on top of the 60th floor with 300 sqm with its very own spa room and separate study,
dining area with a kitchen and full wine cellar.

Ritz-Carlton Nanjing Ritz-Carlton Suite Living Room
Ritz-Carlton Nanjing Ritz-Carlton Suite Living Room

The bathroom of the guest room is open and bright, and the panoramic floor-to-ceiling glass windows sit on the fascinating city skyline and mountain lake view.

Ritz-Carlton Nanjing Bathroom
Ritz-Carlton Nanjing Bathroom

The interior design cleverly combines Eastern aesthetics and Western classic styles, and integrates the “five elements” of gold, wood, water, fire, and soil in traditional Chinese culture. It is expressed through different building materials, decorations, and artworks, making guests feel like they are gorgeous. Carefully selected master works of art, an elegant atmosphere, and the well-known legendary service of Ritz create a leisurely living space above the bustling city.

Executive chef Mr. Sven Heinrich Wunram has worked in many Ritz-Carlton hotels and Michelin restaurants in Europe, America and Asia. Chinese restaurant executive chef Zeng Weiqiao from Hong Kong also has extensive experience in Michelin restaurants. An experienced chef will lead an acclaimed elite culinary team to perform a memorable Chinese and Western feast for gluttons from all over the world. Guests can enjoy the high-altitude views while enjoying the special cuisine in the five unique restaurants of the hotel: Xinyi(馨逸) all-day dining restaurant full of southern French style, tribute to the classic Cantonese cuisine, Diyuexuan(帝粤轩), which is based on Huaiyang cuisine. Ning Restaurant(品宁府) with its finest Nanjing cuisine, Lobby Lounge overlooking the stunning city view and FLAIR top restaurant and bar.


The hotel also has banquet and conference venues with a total area of ​​more than 2200 square meters. The elegant and flexible event venue is equipped with gentle and professional services of gentlemen and ladies. It is an ideal place to hold corporate events, intimate parties and romantic weddings.


The Ritz-Carlton Spa has 8 treatment rooms, providing a variety of novel facial treatments and wellness programs such as Lotus Yujing skin rejuvenation treatment and Yuhua hot stone active treatment, so that guests can relax away from the hustle and bustle of the city. At the same time, guests can regain their vitality in the advanced gym, yoga room and indoor heated swimming pool.


Every day at sunset, the lighting ceremony held in the lobby lounge allows guests to fully experience the elegant and authentic traditional culture of Nanjing. The lotus lantern symbolises the Qinhuai River, the mother river in Nanjing, and the inspiration for many immortal masterpieces written by ancient scholars and scholars in ancient times. The music rang and the lights dimmed. The lady in elegant cheongsam held the lotus lamp and walked through the lobby. Afterwards, the gentlemen and ladies of the hotel presented Nanjing specialty snacks and Yuhua Tea to interpret this ancient civilisation with diverse perspectives from a new perspective.

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