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Hilton Launches New Brand, Signia Hilton, Focus On Meetings And Events

After Motto by Hilton, Hilton today has added another brand to their global hotel portfolio – Signia Hilton. The brand focuses on meetings and events and is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.

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Signia Hilton Indianapolis
Signia Hilton Indianapolis

After Motto by Hilton, Hilton today has added another brand to their global hotel portfolio – Signia Hilton. The brand focuses on meetings and events and is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.

With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travelers elevated experiences from arrival to departure with the following elements:

Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the grandeur and energy of the hotel.

Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.  

Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests, like Digital Key, the rooms will serve as a haven for comfort and convenience.  

A destination bar: Each hotel will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.

A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.

Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.   

The Signia meeting experience: The meetings and events spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.

Signia Sophisticated Detail

Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

Hilton also included a concept video about their newest member brand, which isn’t telling us a whole lot of details other than even more artistic slideshows.

Signia Hilton Concept Video

Conclusion:

I am certainly not impressed by their creativity as a hotel enthusiast, however, I do think the introduction of such brand makes business sense. Whether they can pitch the idea to hotel proprietors in various markets is not important to many, as you will still enjoy the benefits through their loyalty program.

Signia Model Room Bathroom
Signia Model Room Bathroom

One bone I can pick from this omelet is that they could have come up with a better name. Signia Hilton, yes, it makes sense, but it certainly doesn’t interest people to stay with them intentionally, for its indifference to the existing Hilton hotels.

What’s your thoughts on this? Leave a comment.

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

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Hotel Development

The 101st Ritz-Carlton Hotel In The World Settled In Nanjing, China

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Drop Off Area Ritz Nanjing
Recently, the Ritz-Carlton Hotel, part of the Marriott International Group, announced that the 101st Ritz-Carlton Hotel in the world will officially enter Nanjing on June 28, 2020 to welcome guests.
The Ritz-Carlton, Nanjing is located at the new business district’s street junction in the central area of the city, next to Deji Plaza, seamlessly connected to the subway line through Deji Plaza shopping mall, and convenient to reach all major attractions in the city. With superior transportation location, convenient shopping and entertainment facilities and legendary services of gentlemen and ladies, the hotel reshapes historical classics from a new perspective, injects vitality into the ancient city and inspires new enthusiasm.

Ritz-Carlton Nanjing Deluxe Room
Ritz-Carlton Nanjing Deluxe Room

Nanjing is one of the four ancient capitals of China with a long history of more than 2500 years. It is recognized by UNESCO as the “World Literary Capital” and one of the important commercial centers in East China. Numerous world famous enterprises, profound cultural heritage, world-renowned literary works and world cultural heritage such as Ming Xiaoling Mausoleum and Zhongshan Mausoleum in famous scenic spots attract business and leisure travelers from all over the world.


The Ritz-Carlton Nanjing is located on the 38th to 62nd floors of the office building of Deji Plaza, the hotel has 295 elegant rooms, including 32 suites with kitchen and dining room. This will be a Marriott Bonvoy category four property which would be ideal to redeem points for a luxurious stay experience.

The hotel has 32 suites which starts at 130 sqm all equipped with separate bedroom and living room. Ritz Nanjing’s 11 Executive Suite and 19 Club Executive Suite are all 130 sqm of size, while the only two signature suite of the Carlton Suite and the Ritz-Carlton Suite are of 245 sqm and 300 sqm respectively.

Unlike many other Marriott Group brands, the club lounge access can solely be purchased with cash, which makes the five meals daily executive lounge at Ritz Carlton hotels something exclusively irrespective of status. Although, hotels in Asia generally are more willing to offer upgrades and even in rare instances, granting free club lounge access to elite members.

Ritz-Carlton Nanjing Executive Lounge
Ritz-Carlton Nanjing Executive Lounge

The base room category starts from a massive 50 sqm, while the highest category signature suite of Ritz Nanjing- the Ritz-Carlton Suite, sitting on top of the 60th floor with 300 sqm with its very own spa room and separate study,
dining area with a kitchen and full wine cellar.

Ritz-Carlton Nanjing Ritz-Carlton Suite Living Room
Ritz-Carlton Nanjing Ritz-Carlton Suite Living Room

The bathroom of the guest room is open and bright, and the panoramic floor-to-ceiling glass windows sit on the fascinating city skyline and mountain lake view.

Ritz-Carlton Nanjing Bathroom
Ritz-Carlton Nanjing Bathroom

The interior design cleverly combines Eastern aesthetics and Western classic styles, and integrates the “five elements” of gold, wood, water, fire, and soil in traditional Chinese culture. It is expressed through different building materials, decorations, and artworks, making guests feel like they are gorgeous. Carefully selected master works of art, an elegant atmosphere, and the well-known legendary service of Ritz create a leisurely living space above the bustling city.

Executive chef Mr. Sven Heinrich Wunram has worked in many Ritz-Carlton hotels and Michelin restaurants in Europe, America and Asia. Chinese restaurant executive chef Zeng Weiqiao from Hong Kong also has extensive experience in Michelin restaurants. An experienced chef will lead an acclaimed elite culinary team to perform a memorable Chinese and Western feast for gluttons from all over the world. Guests can enjoy the high-altitude views while enjoying the special cuisine in the five unique restaurants of the hotel: Xinyi(馨逸) all-day dining restaurant full of southern French style, tribute to the classic Cantonese cuisine, Diyuexuan(帝粤轩), which is based on Huaiyang cuisine. Ning Restaurant(品宁府) with its finest Nanjing cuisine, Lobby Lounge overlooking the stunning city view and FLAIR top restaurant and bar.


The hotel also has banquet and conference venues with a total area of ​​more than 2200 square meters. The elegant and flexible event venue is equipped with gentle and professional services of gentlemen and ladies. It is an ideal place to hold corporate events, intimate parties and romantic weddings.


The Ritz-Carlton Spa has 8 treatment rooms, providing a variety of novel facial treatments and wellness programs such as Lotus Yujing skin rejuvenation treatment and Yuhua hot stone active treatment, so that guests can relax away from the hustle and bustle of the city. At the same time, guests can regain their vitality in the advanced gym, yoga room and indoor heated swimming pool.


Every day at sunset, the lighting ceremony held in the lobby lounge allows guests to fully experience the elegant and authentic traditional culture of Nanjing. The lotus lantern symbolises the Qinhuai River, the mother river in Nanjing, and the inspiration for many immortal masterpieces written by ancient scholars and scholars in ancient times. The music rang and the lights dimmed. The lady in elegant cheongsam held the lotus lamp and walked through the lobby. Afterwards, the gentlemen and ladies of the hotel presented Nanjing specialty snacks and Yuhua Tea to interpret this ancient civilisation with diverse perspectives from a new perspective.

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Hotel Development

Marriott Temporarily Closed 1825 Hotels Worldwide, 70 In China Reopened

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Yogyakarta Marriott Exterior
Marriott International announced its first quarter results on the evening of April 14, The key performance indicator, Revenue per Available Room (RevPAR), is expected to decline by 23% globally. Marriott now initially plans to close 25% of the world’s hotels (about 1825 hotels), including 870 in North America and 500 in Europe. In addition, more than 70 hotels in China have reopened.
Marriott International
Marriott International

According to the report, in March, Marriott Global Hotel’s RevPAR(revenue per available room) is expected to fall by 60%. Over the same period, North America, Asia Pacific, and Europe fell by 57%, 74%, and 71% respectively; the Caribbean and Latin America fell by 57%; the Middle East and Africa also fell by 56%.

The company anticipates further hotel closures and erosion in RevPAR performance and does not expect to see a material improvement until there is a view that the spread of COVID-19 has moderated and governments have lifted restrictions. Marriott cannot presently estimate the financial impact of this unprecedented situation, which is highly dependent on the severity and duration of the pandemic, but expects that it will continue to be material to the company’s results.


A Marriott spokesman said in the announcement: “Because of the uncertainty of the severity and duration of the coronavirus epidemic, Marriott is currently unable to estimate the specific impact of the current situation on the Group’s finances. Although China has begun an initial recovery, the rest of the world has not yet sthbilized and it is expected that there will not be a substantial improvement in the next performance. “


Before the crisis subsides and travel restrictions are lifted, Marriott’s preliminary plan would be to temporarily close about 25% of Marriott’s more than 7,300 hotels worldwide. According to statistics, the current hotel occupancy rate in North America is only 10%, and 870 hotels in the region will be temporarily closed; the occupancy rate in Europe is also less than 10%, and about 500 hotels are temporarily closed.

It is worth noting that in the first week of April, the occupancy rate of the Marriott Hotel in Greater China rose to about 20%. According to STR data, the hotel occupancy rate in mainland China once hit a new low of 7% in early February. More than 90 Marriott hotels that were temporarily closed in China in the past have now reopened more than 70 hotels.

Shanghai Marriott Pudong Exterior
Shanghai Marriott Pudong Exterior

In the current major economies of the world, the Chinese hotel industry is expected to be the least affected by the pandemic. International hotel groups will pay more attention to the Chinese market in the future. Therefore, industry insiders believe that the corporate values of hotel management companies will not be changed by this, and the number of hotel contracted post-2020 pandemic period will remain stable and hotel investments will be more rational.

At present, the spread of the global pandemic continues to affect the performance of the world’s largest hotel company, and the Marriott Group is still waiting for stability in other parts of the world.

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