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Hotel Development

Marriott’s Fairfield Opens 1000th Hotel In Denver, USA



The Fairfield by Marriott brand announced on April 26 that the 1000th hotel opened and became the second brand to reach this milestone after the group’s success. Fairfield Hotel has experienced rapid global growth in China, Japan, Mexico, India and the United States recently, and the opening of the Fairfield by Marriott in Denver North Tech Centre North has set a landmark milestone for the brand. Fairfield will continue its rapid growth and it is expected that by 2021, the brand will open more than 300 new hotels worldwide.

“Today, the Fairfield brand has a thousand hotels, which has strengthened our confidence to continue to enhance Fairfield’s strong brand appeal among franchisees and guests.” Marriott International Group’s North America lodging & long stay franchise Mr. Eric Jacobs, Chief Development Officer of the brand, said, “Fairfield Hotel is a very attractive brand for franchisees. At the same time, it can also seek warmth and comfort with those who travel anywhere, and travelers always like a stay experience that resonate.”

The Fairfield hotel brand is inspired by the Marriott family’s weekend resort, Fairfield Farms, which is located in the Blue Ridge Mountains of Virginia. In 1951, J.W. and Alice Marriott bought the farm and became a quiet glimpse of the couple’s busy work schedule. The calm and soothing feeling of mind and body also inspired Marriott to establish the Fairfield brand in 1987.

The Fairfield brand is expected to grow 36% in the United States in the next three years, accounting for the vast majority of brand-prepared hotels. Currently, there are more than 330 hotels under construction. Based on the market expansion strategy of Fairfield hotel brand, the brand will continue to penetrate the US market. Whether it is a big city like Manhattan in New York or a small town like Manhattan in Kansas, you will see the “picture” of Fairfield Hotel. In Canada, Fairfield Hotel is also expected to increase its market share by 50% in the next three years.

To further promote the growth of the Fairfield brand in its world’s largest market, North America, Fairfield will launch a new standard Fairfield hotel this fall to help franchisees “target” smaller markets that are not suitable for large-scale operations. Those hotels will be different from the existing 110 rooms, but will be reduced to 80. This move will make franchisees more competitive in the small market.

With the surge in the number of inbound tourists in Japan and the increasing popularity of third-tier cities, Fairfield hotel aims to open a new prefabricated hotel in the third-tier cities of Japan in 2020, and enter the Japanese market.

Fairfield hotel also showed continued expansion in other parts of Asia: In 2017, the Fairfield hotel in Nanning Nanhu Park opened, which also marked the brand’s first presence in China. In the same year, the world’s largest Fairfield hotel – Seoul Fairfield Hotel opened, followed by another Fairfield hotel also appeared in South Korea, and two other signing hotels have also been under construction. India is also a key growth area for the brand, with 14 hotels, including the recently opened Goan Anjuna Fairfield Hotel and another 8 hotels are under construction.

Fairfield hotel will also continue to expand its presence in the Caribbean and Latin America too. There are 13 Fairfield hotels in the area, and another 16 hotels are in preparation. By 2021, the Fairfield brand is expected to officially enter Colombia, Costa Rica, Peru and Chile, four new destinations in Central and South America.

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

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Hotel Development

Marriott Temporarily Closed 1825 Hotels Worldwide, 70 In China Reopened



Yogyakarta Marriott Exterior
Marriott International announced its first quarter results on the evening of April 14, The key performance indicator, Revenue per Available Room (RevPAR), is expected to decline by 23% globally. Marriott now initially plans to close 25% of the world’s hotels (about 1825 hotels), including 870 in North America and 500 in Europe. In addition, more than 70 hotels in China have reopened.
Marriott International
Marriott International

According to the report, in March, Marriott Global Hotel’s RevPAR(revenue per available room) is expected to fall by 60%. Over the same period, North America, Asia Pacific, and Europe fell by 57%, 74%, and 71% respectively; the Caribbean and Latin America fell by 57%; the Middle East and Africa also fell by 56%.

The company anticipates further hotel closures and erosion in RevPAR performance and does not expect to see a material improvement until there is a view that the spread of COVID-19 has moderated and governments have lifted restrictions. Marriott cannot presently estimate the financial impact of this unprecedented situation, which is highly dependent on the severity and duration of the pandemic, but expects that it will continue to be material to the company’s results.

A Marriott spokesman said in the announcement: “Because of the uncertainty of the severity and duration of the coronavirus epidemic, Marriott is currently unable to estimate the specific impact of the current situation on the Group’s finances. Although China has begun an initial recovery, the rest of the world has not yet sthbilized and it is expected that there will not be a substantial improvement in the next performance. “

Before the crisis subsides and travel restrictions are lifted, Marriott’s preliminary plan would be to temporarily close about 25% of Marriott’s more than 7,300 hotels worldwide. According to statistics, the current hotel occupancy rate in North America is only 10%, and 870 hotels in the region will be temporarily closed; the occupancy rate in Europe is also less than 10%, and about 500 hotels are temporarily closed.

It is worth noting that in the first week of April, the occupancy rate of the Marriott Hotel in Greater China rose to about 20%. According to STR data, the hotel occupancy rate in mainland China once hit a new low of 7% in early February. More than 90 Marriott hotels that were temporarily closed in China in the past have now reopened more than 70 hotels.

Shanghai Marriott Pudong Exterior
Shanghai Marriott Pudong Exterior

In the current major economies of the world, the Chinese hotel industry is expected to be the least affected by the pandemic. International hotel groups will pay more attention to the Chinese market in the future. Therefore, industry insiders believe that the corporate values of hotel management companies will not be changed by this, and the number of hotel contracted post-2020 pandemic period will remain stable and hotel investments will be more rational.

At present, the spread of the global pandemic continues to affect the performance of the world’s largest hotel company, and the Marriott Group is still waiting for stability in other parts of the world.

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Hotel Development

Marriott Bonvoy Extends Elite Status Globally



JW Marriott Cabo San Lucas

From a press statement update from the CEO of Marriott International today, Marriott is extending Marriott Bonvoy elite membership status globally for a year. These includes all elite levels from Silver, Gold, Platinum, Titanium, and all the way to Ambassador.

Marriott Bonvoy

Marriott Bonvoy

“For Our Marriott Bonvoy Members

I also want to take a moment to address our Marriott Bonvoy members. Like many of you, frequent travel is a way of life for me and most of the Marriott team. It is the way we connect, get inspired and evolve our business every day. While it is the right thing to do, it’s been hard not to be able to travel. We know that when you get back in the air and on the road, your points and status will be important to you.

  • Status Extension: We want you to be able to enjoy the status that you earned in 2019. With that in mind, the status you earned in 2019 will be extended to February 2022.
  • Points Expiration: To provide you ample time to redeem points, the expiration of points will be paused until February 2021. At that time, your points will only expire if your account has been inactive for at least 24 months.

As the days unfold, we will continue to monitor and evolve our program requirements as necessary.

We’ve heard from many of you asking how you can help. Through Marriott Bonvoy’s Giving Platform, you can donate your Marriott Bonvoy points to relief organizations that are active in COVID-19 responses around the world and that Marriott is also supporting, including the American Red Cross, International Federation of Red Cross and Red Crescent Societies, UNICEF and World Central Kitchen.

Thank you for being a member of our loyalty program or simply for staying with us – we consider you a part of the extended Marriott family. We will travel again, and we can’t wait to welcome you back.

Until that day comes, stay well.

Arne M. Sorenson
President and Chief Executive Officer”

Our Continued Efforts: We Will Travel Again

This is wonderful news after the extension policy was released for the Greater China region earlier this year, now Marriott has stated that they will come back with more updates for those who would like to qualify for elite status this year regarding how they would adjust the elite qualifying requirements.

Reservation flexibility in this period still applies til June 30, 2020 as updated as follows:

“For Our Customers

We remain committed to ensuring our customers experience flexibility during these challenging times, so we have further extended our cancellation policy and I wanted to give you an update on those changes.

For guests with existing reservations for any future arrival date, including reservations with pre-paid rates that are typically more restrictive, we will allow full changes or cancellation without a charge up to 24 hours prior to arrival, as long as the change or cancellation is made by June 30, 2020. Please note that any changes to existing reservations will be subject to availability and any rate differences.

For guests making new reservations for any future arrival date, including reservations with pre-paid rates, between March 13 and June 30, 2020, we will allow the reservation to be changed or cancelled at no charge up to 24 hours before your scheduled arrival date.

Please continue to visit our website for the most up-to-date information.”

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