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SAS Presents New Livery After 21 Years

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For the first time in 21 years, SAS has launched a brand new visual identity and revealed a new design for its aircraft exterior. The new livery is a modern take on classic Scandinavian design, and to highlight the future of SAS, the new Airbus A350 and A320neo, the market’s most modern and fuel-efficient aircraft, will be the first to feature the new design.

Rickard Gustafson, President and CEO at SAS
Rickard Gustafson, President and CEO at SAS

“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,” says Rickard Gustafson, President and CEO at SAS.

“Crucial to the successful relationship with our travelers, is the thousands of SAS employees who provide passengers with top class travel experiences and service every day. They are the face of our brand and their commitment is key to a more sustainable and competitive future,” Rickard Gustafson says.

The new SAS livery features several updates, including:

 The previous grey color used on the fuselage has been updated to a fresher shade of grey. 
SAS New Silver Logo
 A big proud and confident SAS logo has been placed at the front of the plane, in a silver grey tone.
 Analysis and customer feedback showed that the unique SAS blue color is strongly recognized by the community of SAS travelers. The new SAS livery embraces this unique relation between SAS and true travelers by enhancing and extending the blue color of the tail further down the belly of the plane. 
The earlier red engines have now been turned into silver grey and dressed with SAS blue crowns to harmonize with the SAS current visual identity, and to also embrace the connection to the SAS blue for SAS true travelers. 
The word mark “Scandinavian” is still located on the engines, but it is now in dark grey, in order to provide sufficient contrast to the light grey and silver color of the fuselage and to flirt with the SAS interior design color scheme. 
The word “Scandinavian” has also been largely and proudly placed under the plane on the belly as a symbol for SAS’s Scandinavian heritage and for clear visual identification from the ground. 
 The Scandinavian heritage is also shown in the three Scandinavian flags that have been updated in a modern, elegant way.

Explore The New Livery Here

3 Comments

3 Comments

  1. LSAS

    September 19, 2019 at 5:32 pm

    Try hard of selling itself to Lufthansa hahaha

  2. Hon-Euro Bonus Circle Member

    September 19, 2019 at 5:34 pm

    Hi welcome to Lufthansa Group Member Airlines – SAS

  3. Ejajajajaja

    September 20, 2019 at 6:50 am

    AA lost it’s blue
    Lufthansa lost it’s yellow
    And Now
    SAS lost it’s red

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Route Network

Emirates To Resume Flights To Johannesburg, Cape Town, Durban, Harare and Mauritius, Boosting Global Network To 92 Destinations

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Emirates Boeing777-300er

Emirates has announced on 24 September 2020 that it will resume flights to Johannesburg (1 October), Cape Town (1 October), Durban (4 October) in South Africa; Harare in Zimbabwe (1 October); and Mauritius (3 October). The addition of the five points will expand the Emirates’ global network to 92 destinations, as the airline gradually resumes its operations while prioritising the safety of its customers, crew and the communities it serves around the world. 

Emirates’ African network will also now extend to 19 cities.

Customers flying in and out of Emirates’ three South African gateways can safely connect to Dubai and to an array of onwards connections to Europe, the Far East, Middle East, West Asia and Australasia.


  • Johannesburg (1 October) in South Africa;
  • Cape Town (1 October) in South Africa;
  • Durban (4 October) in South Africa;
  • Harare in Zimbabwe (1 October); 
  • Mauritius (3 October).

Emirates will operate to Harare with two weekly flights linked to its Lusaka service. The linked services will connect Zambia and Zimbabwe to key destinations across Europe, the Far East, the Americas, Australasia and West Asia with one convenient stop in Dubai.

Flights from Dubai to Mauritius will initially operate once a week on Saturdays, supporting the Mauritian government’s repatriation efforts to bring its citizens home, and enabling the recovery of the country’s tourism industry by safely connecting leisure travellers from Europe, the Far East and the Middle East to the popular Indian Ocean island destination. 

Customers can stop over or travel to Dubai as the city has re-opened for international business and leisure visitors. Ensuring the safety of travellers, visitors, and the community, COVID-19 PCR tests are mandatory for all inbound and transit passengers arriving to Dubai (and the UAE), including UAE citizens, residents and tourists, irrespective of the country they are coming from.

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