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Airline Operation

SAS Presents New Livery After 21 Years

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For the first time in 21 years, SAS has launched a brand new visual identity and revealed a new design for its aircraft exterior. The new livery is a modern take on classic Scandinavian design, and to highlight the future of SAS, the new Airbus A350 and A320neo, the market’s most modern and fuel-efficient aircraft, will be the first to feature the new design.

Rickard Gustafson, President and CEO at SAS
Rickard Gustafson, President and CEO at SAS

“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,” says Rickard Gustafson, President and CEO at SAS.

“Crucial to the successful relationship with our travelers, is the thousands of SAS employees who provide passengers with top class travel experiences and service every day. They are the face of our brand and their commitment is key to a more sustainable and competitive future,” Rickard Gustafson says.

The new SAS livery features several updates, including:

 The previous grey color used on the fuselage has been updated to a fresher shade of grey. 
SAS New Silver Logo
 A big proud and confident SAS logo has been placed at the front of the plane, in a silver grey tone.
 Analysis and customer feedback showed that the unique SAS blue color is strongly recognized by the community of SAS travelers. The new SAS livery embraces this unique relation between SAS and true travelers by enhancing and extending the blue color of the tail further down the belly of the plane. 
The earlier red engines have now been turned into silver grey and dressed with SAS blue crowns to harmonize with the SAS current visual identity, and to also embrace the connection to the SAS blue for SAS true travelers. 
The word mark “Scandinavian” is still located on the engines, but it is now in dark grey, in order to provide sufficient contrast to the light grey and silver color of the fuselage and to flirt with the SAS interior design color scheme. 
The word “Scandinavian” has also been largely and proudly placed under the plane on the belly as a symbol for SAS’s Scandinavian heritage and for clear visual identification from the ground. 
 The Scandinavian heritage is also shown in the three Scandinavian flags that have been updated in a modern, elegant way.

Explore The New Livery Here

3 Comments

3 Comments

  1. LSAS

    September 19, 2019 at 5:32 pm

    Try hard of selling itself to Lufthansa hahaha

  2. Hon-Euro Bonus Circle Member

    September 19, 2019 at 5:34 pm

    Hi welcome to Lufthansa Group Member Airlines – SAS

  3. Ejajajajaja

    September 20, 2019 at 6:50 am

    AA lost it’s blue
    Lufthansa lost it’s yellow
    And Now
    SAS lost it’s red

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Route Network

SAS Launches Transfer Testing Solutions At Copenhagen Airport

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SAS A350 Livery Rear View


The Chinese government recently issued new regulations that all passengers on flights to China need to undergo nucleic acid and serum IgM antibody tests in advance. The testing equipment at Copenhagen Airport will be put into use from November 16. Transit passengers need to set aside 4 hours for testing and obtain testing reports. This time is expected to be shortened to 1 hour after 2-3 weeks. Passengers who have undergone pre-boarding double-checks on flights to China at Copenhagen Airport can board directly with the negative test report. Scandinavian Airlines will continue to provide passengers with the latest news about the Copenhagen Airport testing facilities.


More flexible rebooking and cancellation for flights connecting to China

According to the new regulations, transit passengers need to undergo nucleic acid testing and serum IgM antibody testing in countries that fly directly to China, which may require extending their stay in Copenhagen, and thus need to rebook or cancel the original flight to Copenhagen. In order to facilitate passengers to accept the test on time, SAS is allowing passengers to rebook or cancel the flight to Copenhagen for free. The resulting change fee, refund fee and possible fare difference will be all exempted, that is to say, all are free. Normally, European inland segments are not allowed to be changed or cancelled individually. Please note that SAS is not responsible for other expenses incurred due to rescheduling, such as accommodation. There is no refund for cancelled connecting flights.

Extra Check-in Baggage For Students Fly From China

Scandinavian Airlines are now launching very attractive one-way tickets from China. All students departing from China who purchase SAS flight tickets in economy class only need to show a valid student ID at the airport check-in counter to check in one extra piece of luggage. This means that students travelling in economy class (except for Go Light) can carry two pieces of checked luggage, each of which must not exceed 23 kg. The free extra baggage check will be done manually at the airport check-in counter.

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