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SAS Presents New Livery After 21 Years

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For the first time in 21 years, SAS has launched a brand new visual identity and revealed a new design for its aircraft exterior. The new livery is a modern take on classic Scandinavian design, and to highlight the future of SAS, the new Airbus A350 and A320neo, the market’s most modern and fuel-efficient aircraft, will be the first to feature the new design.

Rickard Gustafson, President and CEO at SAS
Rickard Gustafson, President and CEO at SAS

“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,” says Rickard Gustafson, President and CEO at SAS.

“Crucial to the successful relationship with our travelers, is the thousands of SAS employees who provide passengers with top class travel experiences and service every day. They are the face of our brand and their commitment is key to a more sustainable and competitive future,” Rickard Gustafson says.

The new SAS livery features several updates, including:

 The previous grey color used on the fuselage has been updated to a fresher shade of grey. 
SAS New Silver Logo
 A big proud and confident SAS logo has been placed at the front of the plane, in a silver grey tone.
 Analysis and customer feedback showed that the unique SAS blue color is strongly recognized by the community of SAS travelers. The new SAS livery embraces this unique relation between SAS and true travelers by enhancing and extending the blue color of the tail further down the belly of the plane. 
The earlier red engines have now been turned into silver grey and dressed with SAS blue crowns to harmonize with the SAS current visual identity, and to also embrace the connection to the SAS blue for SAS true travelers. 
The word mark “Scandinavian” is still located on the engines, but it is now in dark grey, in order to provide sufficient contrast to the light grey and silver color of the fuselage and to flirt with the SAS interior design color scheme. 
The word “Scandinavian” has also been largely and proudly placed under the plane on the belly as a symbol for SAS’s Scandinavian heritage and for clear visual identification from the ground. 
 The Scandinavian heritage is also shown in the three Scandinavian flags that have been updated in a modern, elegant way.

Explore The New Livery Here

Albert K. Field Albert is my name, and travel the world is my game. I began my passion for travel at a very young age, I started this website as a strong means to further explore the world of frequent flyers programs (FFP). The relationship between customers and service providers in the aviation and hospitality industry always seems to be in opposition, however, since the introduction of United Airlines’ Frequent Flyers Programm since 1972*. This has significantly eased the middle spectrum between 2 parties. While the aim of airlines is still to generate more revenue; but for us,as consumers, are also given the opportunity to participate in the bargaining and exploiting from service providers. Living in a world of globalization where big data becomes vital for simulating successful economical activities, most of us will have to travel to other locations whether willingly or unwillingly, while you hearing all this fascinating stories about others, In fact, you too, can blend into the trend. It may not sound like how media illustrates, but indeed there are possibilities for us to have more spontaneous travel without getting held back by financial situation. My website consists of reviews of airline premium cabin products,airport lounges and stay reports of 5-star hotels and their executive lounges across the globe. In addition to all of that, I care the most about their frequent flyers program and loyalty program, which also includes banking partners. Plus, I spontaneously put up reviews and news update regarding premium water brands and restaurants. The purpose of this website is to share all of this information with my audience as well as inviting you to be part of my journey.

3 Comments

3 Comments

  1. LSAS

    September 19, 2019 at 5:32 pm

    Try hard of selling itself to Lufthansa hahaha

  2. Hon-Euro Bonus Circle Member

    September 19, 2019 at 5:34 pm

    Hi welcome to Lufthansa Group Member Airlines – SAS

  3. Ejajajajaja

    September 20, 2019 at 6:50 am

    AA lost it’s blue
    Lufthansa lost it’s yellow
    And Now
    SAS lost it’s red

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Route Network

Emirates Restores Passenger Services To 7 More Cities, Allow Transit Between 48 Cities

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Emirates Boeing 777-300er
According to a statement from the Dubai Tourism Board, from July 7, Dubai will allow foreign tourists to enter, and foreign residents holding a Dubai residence visa will be able to enter the country today.
Emirates will be offering scheduled flights for passengers from seven additional cities in the month of July. This will add the total number of destinations that Emirates is offering to 48.

According to Emirates, from July 15, the Emirates A380 will return to the sky and fly to London Heathrow Airport and Paris. No airline in the world is as closely linked to the A380 as Emirates. Before the outbreak, Emirates operated 8 A380 flights daily on the Dubai-London Heathrow route alone.

Other airlines only operate a few A380s, but Emirates’ A380 fleet exceeds 100. In January of this year, Emirates was operating a total of 123 A380s.


Added DestinationDate Of Resumption
Khartoum
from 03 July
Amman
from 05 July
Osakafrom 07 July
Naritafrom 08 July
Athensfrom 15 July
Larnaca
from 15 July
Romefrom 15 July

Emirates will be offering scheduled flights for passengers from the above seven additional cities in the month of July.

Passengers can now transit from Emirates’ network of 48 destinations through Dubai airport following the announcement that the city will be open for business and leisure visitors from 07 July, with new air travel protocols that facilitate travel for UAE citizens, residents and tourists while safeguarding the health and safety of visitors and communities.

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Delta Air Lines Returns To Shanghai On June 25, First U.S. Airline Resume Flights To China

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Delta A350 Take Off In Toulouse
Delta Air Lines announced today that it will resume the Seattle-Shanghai Pudong route on June 25, the route will have a stopover at Seoul Incheon Airport and the route is operated twice a week.
From July onwards, Delta Air Lines will resume the Seattle-Shanghai Pudong and Detroit-Shanghai Pudong routes, which will also have a stopover at Incheon Airport and each route is to be operated once a week.
Since the suspension of Sino-US routes caused by the Covid-19 pandemic in February this year, Delta Air Lines is the first American airline to resume Sino-US routes.
At present, several Chinese airlines have announced flight schedules to the United States for July, including Air China’s route between Beijing and Los Angeles, China Southern Airlines’ route between Guangzhou and Los Angeles, and China Eastern Airlines’ Shanghai-New York route etc.

Shanghai neon city
Shanghai neon city, Nanjing Road

Due to the outbreak of the COVID-19 pandemic in China at the end of January, Delta Air Lines announced on January 31 that it will suspend all scheduled passenger flights to China. The flight suspension was extended at the end of April and it has continued till this day. However, as China’s domestic pandemic situation is controlled, the market demand for flights from the United States to China has increased significantly. The situation coincided with the China Civil Aviation Administration’s targeted strict restrictions imposed on the Sino-US routes as an effort to cooperate with the overall national pandemic prevention strategy.


Delta Cargo Flights To Asia
Delta Cargo Flights To Asia, Image by James Jones

After several rounds of “confrontation” between the relevant departments of the two countries, the current weekly flight volume is set at the scale of four flights each week between China and the United States, and American airlines have finally been approved to reopen Chinese routes.

According to the press statement released by Delta Air Lines, the Shanghai-Seattle route will be operated by the Airbus A350-900 aircraft, and Delta Air Lines is committed to providing clean and safe travel services for passengers.


“We are excited to resume our services between the U.S. and China, as economic and social activities start to recover, with a mission to connect the world, Delta is committed to getting our customers to their destinations safely and confidently, especially at this critical time. We are implementing unprecedented health and safety measures and practices, so customers are assured of ease and safety at all points of their journey.”

Wong Hong, Delta’s President – Greater China and Singapore

Delta Air Lines schedule for June, July and beyond:
RouteFlightDepartureArrivalOperating DaysFleet
SEA-ICN-PVG28723:304:45June 25-26 A350
PVG-ICN-SEA2889:157:15June 27-28 A350

Passenger service (June 25 – 30)
RouteFlightDepartureArrivalOperating DaysFleet*
SEA-ICN-PVG28723:304:45ThursdaysA350
PVG-ICN-SEA2889:157:15SaturdaysA350

Passenger service (July 1 – Oct. 24)
*Note: Transitions to A330-900 starting August 1.

RouteFlightDepartureArrivalOperating DaysFleet
DTW-ICN-PVG28319:0000:15FridaysA350
PVG-ICN-DTW2844:458:20SundaysA350

Passenger service (July 1 – Oct. 24)

In addition to Delta Air Lines, another U.S. carrier, United Airlines, has also been approved to resume scheduled passenger flights in China, and it should soon announce its latest related flight plans.

On June 19, the US Department of Transportation rejected China’s application for further increase in the number of weekly flights and insisted on maintaining the current plan for 4 flights each.

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