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Turkish Airlines Moves To New Airport With A New Brand Image



Turkish AIrlines Cabin Design With New Logo

Turkish Airlines, which has a global route in 122 countries, will transfer all flights to the new Istanbul airport by 14 o’clock (local time) on April 6 this year, which will be a landmark relocation in Turkish aviation history. A few days ago, Turkish Airlines showed its brand new brand image to the world.

When the new Istanbul airport was scheduled to open last year, in order to commemorate this history, Turkish Airlines announced the update and upgrade of the company’s brand identity, and designed and processed the graphics and fonts in the logo.

This time, with the help of design consulting firm Imagination, Turkish Airlines achieved a further update of the brand, using a new wave graphic to reflect the seven continents of the world.

Established in 1933, Turkish Airlines is a state-owned airline in Turkey. By 2018, the airline has opened flights to 304 regions in 122 countries in Europe, Asia, Africa, North America and South America, making it a One of the airlines with the most flights in the world. At present, Turkish Airlines’ hub airports are Istanbul-Ataturk Airport and Ankara Airport.

The new logo refines the “goose” in the old version of the circle. The size of the “goose” has become smaller, the shape has been slightly adjusted, closer to the center of the circle than before, and it does not touch the rounded edge too much.

The fonts in the new logo are also rounded, and the text color is white, forming a red and white core tone.

Along with the new logo, there are also seven lines of wave diagrams that symbolize the seven continents and aim to emphasize the international character of Turkish Airlines. At the intersection of the seven wavy lines is the main symbol, representing Turkey Airlines’ central location in global air travel.

The new brand image retains red because it has always been the representative color of Turkish Airlines and is well known to the public, and the purpose of using rose gold is to create a feeling of “advanced” and “unique”.

Imagination has also designed a new set of flat icons for Turkish Airlines that cover the various elements of the aviation experience, including storing luggage and items subject to airport security checks.

The new brand logo has begun to be promoted. Starting with signs, road signs, check-in counters and other internal touch points at the new airport in Istanbul, Turkey, in the coming months, the new logo will also appear on digital platforms including employee uniforms, aircraft interiors, websites and social media. Advertising materials and related products. Imagination has also developed a program for Turkish Airlines that will continue to mark new slogans on products such as slippers and blankets for passengers.

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Route Network

Emirates To Restart Flight To Muscat & Entebbe, Boosting Its Network To 94 Cities



Emirates Boeing 777-300ER

Emirates is planning to restart services to Entebbe, Uganda and Muscat, Oman from 1st & 2nd October respectively, this will bring the total number of cities served by Emirates to 94.

Emirates is gradually resuming more operations and rebuilding its route network to provide more transfer opportunities.

From 1st October, Emirates will operate flights to Entebbe with three weekly flights on Thursdays, Fridays and Sundays.

The addition of Entebbe expands Emirates’ African network to 20 destinations, enabling passengers to connect to other destinations with one transfer stop at the airline’s hub in Dubai.

Emirates flight EK 729 will depart Dubai at 1030hrs, arriving in Entebbe at 1500hrs. The return flight, EK 730, will depart Entebbe at 1700hrs, arriving in Dubai at 2325hrs.

From 2nd October, flights from Dubai to Muscat will operate twice a week on Sundays and Fridays.

Emirates flight EK 866 will depart Dubai at 0215hrs, arriving in Muscat at 0330hrs. The return flight, EK 867, will depart Muscat at 0440hrs, arriving in Dubai at 0555hrs.

Flights operated to both cities will be operated by Emirates Boeing 777- 300ER aircraft.

Currently, COVID-19 PCR tests are mandatory for all inbound and transit passengers arriving to Dubai (and the UAE), including UAE citizens, residents and tourists, irrespective of the country they are coming from.

Emirates has also committed to cover COVID-19 related medical expenses, free of charge, if they are diagnosed with COVID-19 during their travel while they are on a trip with Emirates.

This cover is immediately effective for customers flying on Emirates until 31 December 2020. The assurance is valid for 31 days from the moment they fly the first sector of their journey.

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